There are so many products on the market promising to ‘erase fine lines’; ‘ to make you look 10 years younger’, even to give you “ 90% wrinkle reduction in 7 days’. How do you know which of these claims are legit and which ones were designed just to get into your pocketbook? We’re going to tell you.

WRINKLE REDUCTION and WRINKLE PREVENTION are two very different things. If you want any wrinkle reduction to work, you must address the prevention side. A good, non-oily, sunscreen is a must for your daily routine. Proper cleansing and moisturizing is also part of the deal. You don’t have to spend a fortune on your facial moisturizer, just read the label. Look for some anti-oxidants (vitamins A, C, and E), grapeseed oil is also a great ingredient. Your cream’s consistency should match your needs. If your skin is oily, a light quick absorbing cream is best. If your skin is lacking in moisture, look for a heavier more hydrating formula.

Addressing the wrinkle reduction side of things is next. The bottom line: There is only ONE INGREDIENT that CAN BACK ITS WRINKLE-REDUCING CLAIMS WITH RESEARCH. This ingredient: RETINOL, a derivative of vitamin A. It is the only skin care ingredient that will really make a difference in your wrinkles – and – it’s the one doctors have been touting for years!

Retinol has been proven to increase cell turnover in the deeper layers of the skin. Not only does it act to prevent further loss of collagen, it also helps your skin create more. This action reverses some of the signs of aging and decreases wrinkles.

This fabulous product is not for everyone. Some people just cannot tolerate it. If you find that retinol cream produces redness or itching, use it sparingly and only every third night. Once your skin builds up tolerance to retinol, you can begin to apply it every night.

Even if you tolerate retinol well, it’s best not to use it during the day. Retinol is both photosynthesizing and photodegradable: Applying it before you go out into the sun can increase skin irritation. Additionally, retinol breaks down in the presence of sunlight, causing it to become less effective.

If you want to help reduce your wrinkles, stick with a proven product. Let retinol cream be your wrinkle reducer and don’t forget about the prevention side of things – sunscreen and moisturizer. You don’t have to spend a fortune. We’re here to help you with that. Brabec Basics Retinol Cream is a great retinol product, receiving sponsorship funds to reduce the cost.